Course: Beyond Likes: Building Meaningful Social Media Communities

ABU Media Academy in collaboration with RT Academy* is conducting a series of trainings. The programme focuses on succeeding in social media, creating and finding high-quality video content and using AI in news production. Top specialists from RT will share their experience on how to find and verify videos, tips for blogging and building a community around your social media brand, the ways to conduct great interviews and much more.

This course is scheduled for Thursday 22 February |14:30 – 15:30 KL time.

This session is all about creating spaces where readers feel connected, not just with your content but with one another.

In our workshop you’ll discover how to elevate your brand’s social media presence and engage communities.

We’ll explore:

  • Simple yet effective ways to spark meaningful interactions across your platforms.
  • How to encourage your audience to communicate and share thoughts and ideas.
  • Practical advice on nurturing a welcoming environment for feedback and discussion.

This workshop is perfect for anyone looking to make their social media channels more interactive and community-oriented. If you are looking to engage more deeply with your followers, we’ve got insights for you.

Registration to the course

Trainer: Vsevolod Pulya, Editor-in-chief of Russia Beyond Head of RT China

Vsevolod Pulya began working at Russia Beyond in 2008, rising from the role of content manager to editor-in-chief. Under Vsevolod’s leadership, Russia Beyond has become the world’s largest community of people interested in Russia. The project’s content, covering Russian culture, history, travel, and traditions, is available in 14 languages. In 2021, videos from Russia Beyond were watched for a total of almost 1000 years across various social networks.

RT China has emerged as the most dynamically developing foreign media presence in China, achieving nearly 2 billion video views on Chinese social media platforms in 2023. Vsevolod has conducted more than 150 training sessions and webinars on new media, editorial management, and working in social media.

*RT Academy offers a wide range of online courses and in-person seminars led by experienced professionals from the RT news network. With presenters including correspondents, producers, content creators, and social media specialists, the academy provides valuable insights to both aspiring and seasoned journalists worldwide.