Course: Revolutionizing Sports Content Operations and Engagement with AI

AI has made significant advancements in the field of sports content. It can generate real-time match updates, player statistics, and game analysis.

AI algorithms can analyze large amounts of data and provide insights that help sports journalists and commentators create engaging and informative content.

Additionally, AI-powered chatbots can interact with sports fans, answering their questions and providing personalized recommendations. Overall, AI enhances the sports content experience by providing accurate information and enhancing fan engagement.

This course is scheduled for Wednesday 28 February |15:00 – 16:00 KL time.

Registration to the course

Trainer: Alexis Schaefer, Industry Consultant

Alexis Schäfer is a trailblazer in Paralympic sports marketing. From 2008 to 2022, he spearheaded the commercial and marketing efforts at the International Paralympic Committee (IPC), laying the groundwork for its global success.

Now, focusing on his consultancy business AXS (across-sport), Schäfer works at the crossroads of purpose-driven partnerships and media rights exploitation, leveraging his expertise to drive further advancements in the sports industry.

Recently completing a course with MIT focused on sports and technology, Schäfer delved into the application of AI in sports content management, furthering his commitment to innovation in the field.