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Meet the Secretariat Staff

ABU is a member of the World Broadcasters’ Union and works closely with the other regional broadcasting unions on matters of common concern such as reserving frequencies for broadcasters, harmonisation of operating and technical broadcasting standards and systems and finalising the Broadcasting Treaty.


The office of the Secretary-General looks after all administration, staffing, public and international relations, financial matters and information systems.

SG’s Office
Natalia Ilieva
Head of SG’s Office
Natalia is responsible for strategic development, members, external relations and marketing. She began her career in Bulgarian National Television and has since worked in the media for more than 20 years, including ten years in the BBC World Service. Natalia holds an MBA from the University of Ottawa, Canada and the University of Kent, UK. Prior to her ABU role she worked at Thomson Foundation, the Commonwealth Broadcasting Association, Forward, and the AIBD, where she oversaw the development of Gender Guidelines for Asia-Pacific broadcasters.
Steve Ahern
Head of ABU Media Academy
Steve has worked as a journalist, broadcaster, programmer and manager in radio, tv, and online media during his career. He has been at the forefront of new media content delivery and has taught broadcasters around the world techniques and business strategies for the new media age as CEO of International Media & Broadcasting Academy, before joining the ABU. In 2009, he received an Order of Australia Medal (OAM) for his services to media and training.
Joanne Lee
Finance Manager
Joanne Lee is Malaysian and joined the ABU in February 2020. She holds a Bachelor of Business Degree in Business Administration, majoring in Accounting from the RMIT University in Australia as well as an Associate Diploma in Accounting. She has over 20 years of accounting experience with well-established private companies and NGO. She was the ABU Finance Officer from 1996 to 1998. Prior to re-joining the ABU, she previously worked at AIBD as Finance Manager for 14 years.
Fariza Ibrahim
Finance Officer
Fariza holds a Bachelor of Business Administration (Hons), majoring in Finance and Diploma in Banking Studies from Universiti Teknologi Mara (UiTM), Malaysia. She has over 19 years of work experience in Accounts and Administration. Prior to joining the ABU, she worked at Road Engineering Association of Asia and Australasia (REAAA) as an Accounts and Administration Executive for 12 years.
Nargiza Numanova
Personal Assistant to SG
Nargiza is the Personal Assistant to the ABU Secretary-General. She started her career at the National Television and Radio Company of Uzbekistan (MTRK) and has worked in this area for 20 years. Nargiza has a master’s degree in philology, as well as a bachelor’s degree in financing. Prior to joining ABU, she was a Head of the International Relations Department of MTRK Uzbekistan. Nargiza was the ABU Liaison Officer, a member of ABU Planning and Strategy Group for several years and also represented MTRK Uzbekistan at the Admin Council for three years.
Nuratul Fakriah Abdul Thalib
Legal & IP Services Officer
Ms Nuratul holds a Bachelor of Legal Studies (Hons.) from University Technology Mara (UiTM) and is currently pursuing her master in law (LLM) at University Malaya (UM). Prior to joining ABU, she was an academician in Multimedia University for 5 years. She also comes with a strong background in trademark law as she has previously worked with the Malaysian Intellectual Property Office (MyIPO) as Ex-Parte Hearing Officer for almost 3 years.
Nadzim Zainal
Media Communications Designer
Nadzim joined the ABU in June 2011 as the webmaster and graphic designer that designs the layout of the quarterly ABU News, Annual Reports and other ABU publications, including ABU’s promotional materials. Apart from that, Nadzim is also the official photographer.
Ruchi Malhotra
Assistant SG’s Office
Ruchi Malhotra holds a Bachelors in Science from the University of Delhi, India and a Post Graduate Diploma in Business Administration with a specialization in HR. She has around 8 years experience in various roles within HR / Administrative functions. Ruchi is an Indian and has joined the ABU in July 2018.
Kuamis Kimjun
Accounts Assistant
Kuamis Kimjun is a Malaysian Citizen. She holds a Bachelor Degree in Economics, majoring in Finance from the Universiti Putra Malaysia. Kuamis has over 10 years of experience in Administration and Accounting. She joined ABU in October 2015.
Siti Suhaila binti Jaafar
Accounts Assistant
Siti Suhaila holds a Diploma in Business Studies from the Mara Institute of Technology. She has over 20 years of experience in Administration and Accounting. Previously she worked at Asia-Pacific Institute for Broadcasting Development as Account Assistant for 10 years.
Shanmugam s/o Nadasan
Administration Assistant
Shan, a Malaysian, joined the ABU in 1999.

ABU Technology
Ahmed Nadeem
Director, ABU Technology & Innovation
Mr Nadeem is an experienced electronic and ICT engineer with over 20 years of experience in the field of Broadcasting and Telecommunications. He has been working with ABU Technology Department since 2008. He previously worked as a Project Engineer at LSV Enterprises of Singapore (2007-2008) and before that with Television Maldives (1996-2007).
Dr Veysel Binbay
Senior Engineer – Broadcast Systems
Mr Veysel Binbay is a Turkish National and has been working in Turkish Radio and Television Corporation (TRT) since 1998. He holds a Bachelor of Engineering Degree (Gazi University, Turkey), MSc (Graduate Degree, Dicle University, Turkey) and PHd (Doctorate degree, Dicle University, Turkey). He is experienced in the design, setup, and operation of analogue/hybrid/digital radio and TV broadcast systems; he also has experience in developing software.
Shree Bhadra Wagle
Manager Production & Delivery Technologies
Mr Wagle is from Nepal and holds an M Tech (Satellite Communications, India); MBA (Management, UK); BE (EEE, India). Mr Wagle served at Radio Nepal, a Government Radio Broadcaster, from 1992 to 2017 and retired as Deputy Executive Director. He was Associate Professor at Kantipur Engineering College, Nepal from Oct 2017 to Sept 2018.
Siva Kumar
Manager, IT Department
Siva is Malaysian. He is skilled in developing, implementing and supporting information systems and networking. He joined the ABU in January 2009.
Project Manager – Media Streaming and Web Applications
Mr Saravana has over 12 years experience in web and software development and has worked on numerous web development projects. He has a bachelors degree in computer science majoring in software engineering from the Management and Science University, Malaysia.
Sharzuan Mat
Systems Support Officer
Mr Sharzuan has about 10 years of experience in IT support and system management. He had worked in medical, legal and also oil & gas industry in the past. He holds a bachelor degree in Engineering Technology.
Najwa A’liah Fairuz
Assistant to the Director.
A Malaysian, Najwa formerly worked as a Strategic Partnership Executive at Karex Berhad, a private Malaysian company, where her responsibilities included communications, branding, business development and liaising with Southeast Asian countries for product promotion and development.Najwa holds a Bachelor’s Degree (Hons) in Applied Language Studies and a Diploma in Public Administration.
Hamidah Rani
Team Assistant
Hamidah is Malaysian and joined the ABU in 2000.
ABU Programming
Yasu Nagahata
Director, ABU Programming
Mr. Yasushige Nagahata is a Japanese national and started his career with Japanese public broadcaster, NHK in 1997. He has mainly directed and produced entertainment programmes for the last 24 years. He holds a Bachelor of Art degree from Boston University, USA.
Hanizah Hamzah
Head of TV
A Malaysian, Hanizah has worked for Radio Televisyen Malaysia as a radio producer and TV anchorwoman, as well as for NHK’s Radio Japan. She joined the ABU in August 2006.
Olya Booyar
Head of Radio
Born in Ukraine and educated in Canada, Olya began her career as an on-air broadcaster-journalist with SBS in Australia and rose rapidly through the organisation, before leaving to become Deputy Director of the countryąs national Classification Board. As well as working previously for the ABU, she has been a General Manager for the Australian Communications & Media Authority (ACMA) and most recently worked at the Australian Writersą Guild. She is a past-President of the global International Association of Women in Radio and Television (IAWRT).
Hamdhoon Rashad
ABU Project Manager Digital Media
Hamdhoon Rashad joined the ABU Programme Department in March 2016. He is a Maldivian and began his professional career with the state broadcaster Television Maldives (TVM) as a broadcast journalist. Hamdhoon has also been assigned to various mediums in different locations around the world including India, Malaysia and the US. Most recently he was working with the United Nations in Maldives as a Communication Analyst. He holds a Bachelor of Arts (Hons) in Broadcasting and Journalism from Malaysia.
Mai Thieu Duong
Exec. Prog Specialist, ABU Programming
Ms. Mai Thieu Duong previously worked as a journalist and producer at the International Division of News and Current Affairs Channel (VOV1) – Vietnam for seven years.
She also hosted a weekly program which provides information and knowledge on start-ups, supporting Vietnamese start-up companies.
During her time at VOV, she and her co-workers were recognised at the National Radio Festival 2018 and the National Press Festival 2019.
She began working for the ABU in January 2020. .
Lai Kai Yan
Project Coordinator
Yan joined the ABU in February 2014 as Team Assistant in the Programme Department. Yan has a Bachelor of Sports Science from the University of Malaya and has worked in administration, promotions and retail before joining the ABU. Yan is Malaysian.
ABU Sports
Cai Yanjiang
Director, ABU Sports
Yanjiang was from CCTV where he was Senior Producer of the CCTV sports channel. He graduated from the China Central Academy of Drama with a Masters degree in Film and Television theory. Yanjiang joined the ABU in July 2012.
Senior Project Manager
Kesang joined the ABU from BBS Bhutan in July 2014. Prior to the ABU, he worked as the Head/General Manager of the News Channel at BBS. Kesang has extensive experience in news and production having started his career in broadcast media as a news reporter in 1994. He has worked in various capacities both in News and Programming at BBS, including planning and execution of broadcast development activities, expansion and diversification of content production as well as coverage of many important national and international sporting events.
Nur Jalilah
Project Coordinator
Nur Jalilah joined ABU in January 2015, a Malaysian holds a Master’s Degree in Corporate Communication from University of Putra Malaysia and a Bachelor’s Degree in Sports Science from University of Malaya, Kuala Lumpur. Prior to the ABU she has worked in various capacities both in customer relation executive at Malaysia Airlines System and with an international sports federation, AFC in Kuala Lumpur.
Wendy Everett
Director, ABU News
Wendy joined the ABU from the Australian Broadcasting Corporation (ABC) where her journalism career included television news, radio news/current affairs and online news/features. She was founding Executive Producer of the Australia Network satellite television news service to Asia, South Asia and the Pacific and spent three years in media development in Honiara as part of the Regional Assistance Mission to Solomon Islands (RAMSI). Her latest role with the ABC focused on radio current affairs for the Pacific.
Ahmed Afruh Rasheed
Senior Editor, based in Maldives
Afruh’s broadcasting career spans more than 13 years working for public and private media organisations. He started as a reporter with the International Desk at Maldives’ public broadcaster Television Maldives and was later the Editor of the News Department. Afruh has also worked as a trainer for various national and international organisations, conducting professional training in broadcasting and journalism. He has multiple degrees in Film and Television, Broadcasting and Journalism.
Nisha Parmanadan
Asiavision Coordinator
A Malaysian, Nisha was a journalist with Bernama Radio24, before she joined the ABU in March 2011.
Premalatha Jayaraman
Asiavision Coordinator
Premalatha joined the ABU in November 2017. She is a Malaysian national who worked as a journalist for 16 years in various publications in Malaysia. She started working as a journalist since 2001.
Shabana Jan
News Project Officer
Shabana started her international career in the early ’90s, working for a decade managing media and international relations at the Iran and Sudan embassies in Malaysia. Before joining the ABU in 2012, Shabana was the personal assistant to the former King of Malaysia, the Sultan of Pahang.
Shabana speaks five languages: Malay, English, Bahasa Indonesia, the Brunei dialect Kedayan, and Hindi.
Shabana is well-versed at handling protocol and communications among high dignitaries.